| 1 · Pick a Fight You Can Win | Daniel Priestley | You're looking for a time where you solved a particular pain. You're looking for a time where you were paid for something. You're looking for a time where you were massively passionate. If you can get all three of those to overlap, you've got a really strong founder opportunity fit. | watch ▸ |
| 1 · Pick a Fight You Can Win | Alex Hormozi | Research a skill that people already pay money for. Go find what people are already paying for. On the B2C side, here's a very easy hack: just print out your credit card statement or your bank statement and look at what you actually spend money on. | watch ▸ |
| 1 · Pick a Fight You Can Win | Dan Martell | Picking the right model can be the difference between a headwind pushing you backwards or a tailwind pushing you forward. You don't want to choose a business with a low gross margin, for example restaurants, really low gross margin, stay out of that. | watch ▸ |
| 1 · Pick a Fight You Can Win | Dan Martell | The agency model is usually between 60 and 70% margin. Agencies are the easiest business models to start. Find the customer that needs leads and then sell them lead generation and go find somebody who can actually help you do the work on the back end. | watch ▸ |
| 1 · Pick a Fight You Can Win | The Diary Of A CEO | When people are starting out, I generally discard passive entirely, because they typically don't have sufficient capital to make meaningful passive income. I put all my money into how I get more leverage on my active, which is either going to be more skills or more actual physical equipment. | watch ▸ |
| 1 · Pick a Fight You Can Win | UpFlip | Be passionate about what you want to do. Running your own business is a ton of work; you've got to be passionate or you won't get through. People have the image of me eating chocolate all the time, but that's 20% of the time. 80% of the time is drudgery and paperwork. | watch ▸ |
| 1 · Pick a Fight You Can Win | Ali Abdaal | We shouldn't even try, says Cal Newport, and I broadly agree. Instead, what we should do is find a career that ticks other boxes and helps us live the kind of lifestyle that we want, and then within that career we just become really, really good. | watch ▸ |
| 1 · Pick a Fight You Can Win | My First Million and The Prof G Pod – Scott Galloway | These are businesses doing between half a million and 10 million a year that have no succession strategy. I would approach somebody and say, I want to take over your business, I'm going to buy it slowly over 5 years, and then I'm going to give you coupons so you can retire. | watch ▸ |
| 1 · Pick a Fight You Can Win | Luisa Zhou | You don't have to find the thing that you want to do forever right now. You just have to pick something to start with. | watch ▸ |
| 2 · Your Best Idea Is Already on Your Résumé | Luisa Zhou | Spending months or even years trying to come up with this amazing, never-done-before idea. That's how I wasted two years. Because the reality is your perfect coaching offer is already staring you right in the face. | watch ▸ |
| 2 · Your Best Idea Is Already on Your Résumé | Deya | I would say the majority of problems that a business owner has can fit into one of these five buckets. And if you learn a skill that solves one of these and you do it in the right way, you'll always be able to make money. | watch ▸ |
| 2 · Your Best Idea Is Already on Your Résumé | Daniel Priestley | One of the best MVPs, minimum viable products, is called a waiting list. Let's say you're writing a book. You don't actually have to write the book to see whether people would buy it. You could just have a waiting list. | watch ▸ |
| 2 · Your Best Idea Is Already on Your Résumé | UpFlip and Chris Koerner on The Koerner Office Podcast | I want to validate demand for that product or service before I ever spend a dime. Maybe that's posting on Facebook Marketplace, sending emails, talking to friends and family, or just scraping businesses on Google Maps to see how many competitors are there. | watch ▸ |
| 2 · Your Best Idea Is Already on Your Résumé | Cindy Dodd | There's a lot of other videos that are gonna tell you you have to open an LLC, or you have to build a website, and really you don't have to do any of that to launch your coaching offer, because there's a few other steps you want to do to start getting paying clients in the door before you do anything else. | watch ▸ |
| 2 · Your Best Idea Is Already on Your Résumé | Daniel Priestley | When they say they're not interested in buying something, you don't get deflated, you get excited. You want to ask them for some free consulting: what is the thing that's stopping you from going ahead? Don't think of it as a no, think of it as free consulting. You're looking to improve your product market fit. | watch ▸ |
| 2 · Your Best Idea Is Already on Your Résumé | True Value | I don't give a damn what the students want or the parents think or anybody thinks. It's what I want. They don't know what they want till I tell them what they want. | watch ▸ |
| 3 · Margins Are a Moral Choice | My First Million | No matter which surfboard we pick, let's just pick a board and hopefully it will catch. Famously, Jeff Bezos read a stat that the internet was growing 2,300 percent per year. Nothing grows that fast unless it's in a Petri dish, and that's what made him quit his job to start something. | watch ▸ |
| 3 · Margins Are a Moral Choice | The Diary Of A CEO | For each one I rank them one to 10: margin, operations, advantage, total addressable market. Businesses that are better than 30 across all four, that's a fund it. Less than 30 but more than 20, that's a fix it. And businesses that are less than 20, that's a flee it. | watch ▸ |
| 3 · Margins Are a Moral Choice | Alex Hormozi | If I had a hundred million dollar business with 10% margins versus a 20 million dollar business with 50% margins, you'd make the same money at the end. You get five times the incremental EBITDA per dollar made. It's less work for more money. | watch ▸ |
| 3 · Margins Are a Moral Choice | Charlie Morgan | Those are the 13 models. The truth is it does not matter which one you pick. They say 9 out of 10 businesses fail, but the truth is that 9 out of 10 entrepreneurs fail; the business model is never the problem. Just pick a model and stick to it for 3 years and you'll probably make 10 grand a month. | watch ▸ |
| 3 · Margins Are a Moral Choice | Dan Martell | Number four, SaaS, software as a service, with 80 to 90% margins, it's one of the most profitable businesses out there. What I love about software is that you build it once and you can sell it literally a million times for the same price, and it costs you nothing more once you build it. | watch ▸ |
| 3 · Margins Are a Moral Choice | UpFlip and Chris Koerner on The Koerner Office Podcast | Our whole thesis is we don't want to own chainsaws. We don't want to be in the operations business. We want to be in the marketing business. We just subcontract everything out, so we rely on other experts and we work that into our margins. | watch ▸ |
| 3 · Margins Are a Moral Choice | Alex Hormozi | First, either sell extremely expensive stuff to a select few or sell something super cheap to everyone. The middle is where people die. | watch ▸ |
| 4 · Go Small to Win Big | Sam Millsap | Two reasons you niche down. Number one, it's way easier to become an authority in your space. When you're just a coach that helps anyone, you're competing with every single coach on the market. Number two, it eliminates all your competition. The more you niche down, the less competition and the more money to be made. | watch ▸ |
| 4 · Go Small to Win Big | Dr. Marc Morris | This is where 95% of new coaches fail: they try to help everyone, instead of just picking one of the proven niches. You want to talk about a singular result, a singular problem, a specific demographic. People should come to your page and know exactly who it's for. | watch ▸ |
| 4 · Go Small to Win Big | Taki Moore | The three hardest things were probably just believing that the niche wasn't so small that it could actually work. | watch ▸ |
| 4 · Go Small to Win Big | Dr. Marc Morris | Your niche should be specific enough to be recognizable. People should come to your page and know exactly who it's for, but still be broad enough to have paying clients within it. You don't want to help flag football refs that have gut issues. Who are those people? You need to have actual people in it. | watch ▸ |
| 4 · Go Small to Win Big | Charlie Morgan | There's six questions. The first one is, is this market growing? The next, validate the market by making sure they're actually in pain. The third is financials, is this market broke or not? Then 30,000-plus, are there more than 30,000 people in this niche? Then competition, are there competitors? And the last is targetable, can you actually find the people? | watch ▸ |
| 4 · Go Small to Win Big | Charlie Morgan | You want competition. You do not want a blue ocean strategy where you get into a market where there's no competition at all. Imagine you're a goldfish looking for a pond. One pond has no fish in it at all. You'd be stupid to pick it, because there's no sign of life, no evidence that life is actually possible inside that pond. | watch ▸ |
| 4 · Go Small to Win Big | Dielle Charon | You want to decide on that niche based on your experience. So many people start coaching businesses by picking what's the flashiest or what sells the best. That's not how you want to build a business. You want to start by picking the skill that you have personally mastered. | watch ▸ |
| 4 · Go Small to Win Big | UpFlip | Look at the market objectively and not emotionally, and then bring emotions or a passion into your product. Apply yourself to the market on what the market demands, and then start bringing your passion into it and find ways to integrate it within your product to stand above the competition. | watch ▸ |
| 4 · Go Small to Win Big | LaTisha Styles | You might not get it right out of the gate. It might change, it might evolve, but the key is to just choose something and choose your unique solution. And then as you continue growing and as you continue learning, it might change, it might evolve, and that's absolutely fine. | watch ▸ |
| 5 · Your Why Is Not a Feeling | Simon Sinek | A WHY is like a compass direction; it tells you where you're going. We can live our lives by accident, which is kind of like getting in a ship and just sailing, or just getting in a car and just driving. You'll absolutely see some amazing things, but you don't really have a sense of where you're going. | watch ▸ |
| 5 · Your Why Is Not a Feeling | Jordan B Peterson and 2 more | You really don't have an option about whether or not you're going to develop a vision for your life. You can either develop a good vision or a bad vision, or you can live out your vision or someone else's. There's no no-vision option. If you have poor vision, then the vision that you impose on the world is merely a consequence of your short-term whims. | watch ▸ |
| 5 · Your Why Is Not a Feeling | Jordan B Peterson and 2 more | Why are you here? And then you could tell me, and I could ask, well, why is that important to you? And you could tell me that, and I could ask, why is that important to you? That will make a chain up to where you don't know how to answer the question. | watch ▸ |
| 5 · Your Why Is Not a Feeling | Ali Abdaal | When it comes to going out to dinner at a restaurant, we spend maybe 10, 15 minutes deciding what restaurant to go to. And yet when it comes to making decisions about our careers, we spend a lot less than 10% of our total work time to actually make that decision. If we calculate that total work time, that adds up to 80,000 hours, and we definitely don't spend 8,000 hours of our lives actually making decisions about what career to pursue, even though we probably should. | watch ▸ |
| 6 · Make Them Feel Stupid Saying No | My First Million | Make people an offer so good they'd feel stupid saying no, which was the secret of selling. If you just make it so good that they won't say no, then it makes your job a hundred times easier. | watch ▸ |
| 6 · Make Them Feel Stupid Saying No | My First Million | I need to create 10 times more than I'm taking. Create more value than you're trying to take. I was looking for something where with a small amount of work I could create a lot of value for my customer. If my stock is going to be QSBS eligible, that might save me $10 million down the road. Would I pay $5,000 or $10,000 in advisory fees in order to protect my possible $10 million gain? I would. | watch ▸ |
| 6 · Make Them Feel Stupid Saying No | Jake Seals | Ask yourself, what would I deliver if my product cost 10 times its current amount? For me it would be done-for-you services like run ads for them, train setters one-on-one, hire a VA. Choose a few that you will implement into your own program. And then, what would I deliver if my product cost one-tenth of its current cost and had to provide more value than I currently am? So, crazy group training, valuable video modules. | watch ▸ |
| 6 · Make Them Feel Stupid Saying No | Simon Squibb | The goal here is you want to increase the dream outcome as much as humanly possible and increase their perceived likelihood, and you want to decrease the time delay and decrease the effort and sacrifice. | watch ▸ |
| 6 · Make Them Feel Stupid Saying No | The Futur | We want to reduce both effort and sacrifice, because more effort and greater sacrifice means a lamer offer. What can you take off the table to reduce my effort? | watch ▸ |
| 6 · Make Them Feel Stupid Saying No | Dan Martell | I literally have a notes file on my phone where I copy and paste the offer in chat. It fits exactly whatever character amount that is. One chat, here's the offer. It's clear, it's concise, it doesn't confuse them. Confused buyers don't buy. | watch ▸ |
| 6 · Make Them Feel Stupid Saying No | Sam Millsap | On a sales call, you should not be trying to get them to say yes. You should be trying to give them all the information for them to be able to make a good yes or no decision, because nobody ever says no on a sales call. They say, I have to think about it, I have to ask my spouse. | watch ▸ |
| 6 · Make Them Feel Stupid Saying No | The Futur | The higher the risk, the worse the offer is, so our main focus is to reduce risk. I mean guaranteeing that I have a track record, I'm published, I judge shows on the work that we do, I speak on stages. All these things help to assure the buyer and to reduce the perception of risk. | watch ▸ |
| 7 · Charge for the Hole, Not the Drill | The Futur | It's an industrial model where there are factory workers in an assembly line making stuff, and we measure the amount of value based on the time or effort that we put into something. These are very old concepts; it's labor theory of value. But it doesn't explain human nature and why we pay more for a Fendi, Prada, Gucci, Louis Vuitton bag. | watch ▸ |
| 7 · Charge for the Hole, Not the Drill | Luisa Zhou | Your client isn't just paying for your time, they're paying for the result that they're going to get through your help, through all that personal support. When you position it that way, that value is a good trade for them. | watch ▸ |
| 7 · Charge for the Hole, Not the Drill | Omar Eltakrori | When the cost is compared to something else, it's our job to put it against that something else. You need to give it context, whether it's the cost of achievement or the cost of not doing something, the ROI and the COI, the return on investment and the cost of inaction. If it's compared against a $500 thing, oh the 55,000 is expensive, versus it's 55,000 but you're going to have your first six-figure day. | watch ▸ |
| 7 · Charge for the Hole, Not the Drill | Sabrina Ramonov | My answer for services, training, consulting is always the highest number you can say out loud without laughing, because it's really more of a personal security thing than it usually is a budget thing. We're talking about companies, guys. Companies have money. | watch ▸ |
| 7 · Charge for the Hole, Not the Drill | Luisa Zhou | After that first sale, I had over 30 rejections in a row. I kept hearing over and over, you are too expensive. So I asked myself, what is the lowest price I would be willing to offer without resenting my clients? It was $1,500. Very soon after that, I got my next three clients. Not a coincidence. | watch ▸ |
| 7 · Charge for the Hole, Not the Drill | Luisa Zhou | How you structure your pricing and your support, those are things that you don't need to be worrying about or testing, because those you just establish a baseline. The rest of your time and energy should be actually focused on getting clients and then supporting them. | watch ▸ |
| 7 · Charge for the Hole, Not the Drill | Sam Millsap | For the year program, it's $5,000 if you buy today. And then shut up. Don't say anything. | watch ▸ |
| 8 · The Tripwire | UpFlip | I keep it usually within a 20 to 50 dollar price point, because that's the range I understand. Any more, you're going to get more returns and you have to convince people more, and it's not necessarily a spur of the moment type of purchase. | watch ▸ |
| 8 · The Tripwire | The Diary Of A CEO | Client finance acquisition is fundamentally how you get customers to fund your own expansion. A $100 million money model is that you're able to get a customer to pay you twice as much as you spend on them in the first 30 days. | watch ▸ |
| 8 · The Tripwire | UpFlip | Overspending on ads before you've tested your products. | watch ▸ |
| 8 · The Tripwire | UpFlip | We started with $12.50 a day for 4 days, so $50 a week is our budget when we begin. The one number that actually matters is the cost per click, and the range we aim for is between 50 and 75 cents. | watch ▸ |
| 8 · The Tripwire | Alex Hormozi | When you have a super high-ticket, unscalable, premium one-on-one experience, you lift your entire brand. It literally increases the perceived value, not just from the anchor effect, but from the narrative, the association, the branding. Because even if you charge that and no one ever buys it, that big price tag, the value associated with it, still gets transferred to a degree to the lesser thing that you have that might be scalable. | watch ▸ |
| 8 · The Tripwire | Alex Hormozi | The easiest way to do this is have a clear way for cheaper customers to spend more with you. If I have a $9 month membership and a $99 month membership, if someone comes in at $9 and then goes up to 99, I get an 11x in terms of value. Even if 20% of customers leave from the nine, if I get even 10% to take an 11x, I have more than 100% revenue retention. | watch ▸ |
| 9 · Sell It Before You Build It | Ali Abdaal | The offer is where we present people with either a slide deck or a brochure or sometimes a web page. It's a page that has a description of what is the thing that you're selling. Crucially, you have not yet created the thing; you are just creating a web page or a Google doc or a brochure to describe what you're selling. | watch ▸ |
| 9 · Sell It Before You Build It | Tim Ferriss | You only need to get lucky once, but to get lucky, you have to be doing things consistently every single weekend to eventually get to that point. And I think people miss out on that. | watch ▸ |
| 9 · Sell It Before You Build It | Tim Ferriss | They're not pass/fail. This is feedback. So I do so many things as two-week experiments, one-month experiments, three-month experiments. Then I get my face ripped off and I'm like, "Okay, good feedback. That was worth an experiment and I capped my downside. So I learned. | watch ▸ |
| 9 · Sell It Before You Build It | Luisa Zhou | The usual package that I recommend for the majority of new coaches and consultants is a three-month package. Three months, 90 days, is long enough to help your client get some sort of amazing result, you can build your confidence, but it's also not too long because you don't want to be working with your first client for six months or a year. | watch ▸ |
| 9 · Sell It Before You Build It | Luisa Zhou | Identify, what is the big end result that I'm going to help someone get over 90 days, and then how can I map it back to: what two, three big benchmarks do we need to hit at the end of month one, month two, and month three? | watch ▸ |
| 9 · Sell It Before You Build It | Luisa Zhou | You're actually not going to get perfect clarity until you've worked with at least your first one, two, three clients. You're going to lay out the theory, but it's always going to be slightly different from when you're working with an actual human being. So instead of sitting down and creating a super detailed offer before you ever work with a client... | watch ▸ |
| 9 · Sell It Before You Build It | David Bayer | Those core four, you want to get them dialed into about, we have what we call the 70% rule, so that you have clarity. Clarity equals confidence, and confidence equals clients. | watch ▸ |
| 9 · Sell It Before You Build It | Alex Hormozi | You say, "By the way, do you know anybody who is [describe their struggles] looking to [dream outcome in time delay]? I'm taking on five case studies for free because that's all I can handle. I just want to get some testimonials for my service or product. | watch ▸ |
| 9 · Sell It Before You Build It | LaTisha Styles | Step three in getting your coaching business started is get up to three testimonials. I like to build my webinars based off of testimonials, client results and case studies. It's also really going to help you to be able to share with a potential client, "Hey, I worked with someone who was in your similar situation. | watch ▸ |
| 10 · Your First $100K Is Hiding in Your Phone | UpFlip and Chris Koerner on The Koerner Office Podcast | I'm going to pick up my phone and call 10 people I know and say, "Hey, I know you have a driveway. Can I do that for you? I'll do it half off or I'll do it for free, and all I ask is that you refer me to a friend." The best way to get your first customers is to go to people that you know personally. | watch ▸ |
| 10 · Your First $100K Is Hiding in Your Phone | Y Combinator | If you don't charge your customers, they are not a customer, and you don't have a company. Customers paying you money is a great sign that you're providing them real value. | watch ▸ |
| 10 · Your First $100K Is Hiding in Your Phone | Tim Ferriss | Ask one friend to invest a dollar in you right now. Message someone and say, "I want to start a business, but I'm looking for one person to be on my board of advisors or my investor. Will you Venmo me $1? | watch ▸ |
| 10 · Your First $100K Is Hiding in Your Phone | Sam Millsap | Number one, their client transformation. The ways you can showcase this: post on your story, show their journey. Next way, upsells. "I no longer can afford to help you for free. Since you were a first client, I am going to give you a discount." And the next way is referrals. | watch ▸ |
| 10 · Your First $100K Is Hiding in Your Phone | Alex Hormozi | Start charging once people start referring. That's when you know you were good enough to start charging. You go back up to the script and you change free to 80 off, then 60, then 40, then 20, then you're at full price. But it doesn't have to stop there; you can go 20 over, you can go 40 over. | watch ▸ |
| 10 · Your First $100K Is Hiding in Your Phone | Sabrina Ramonov | There are many, many different paths to monetization. I'm just going to talk about three today. Path number one is paid sponsorships. Path number two, you could build a paid community. | watch ▸ |
| 11 · Sell Like a Doctor | Ali Abdaal | You're being completely honest and you're saying, "I get that this is your problem. Here are what I see as the potential solutions, A, B and C, and here is how much each of them cost." That is a sales conversation. Sales is education rather than forcing something down people's throats. | watch ▸ |
| 11 · Sell Like a Doctor | Alex Hormozi | Make sure that that person that you sell actually needs it in the first place. And this is why qualifying customers is so important. | watch ▸ |
| 11 · Sell Like a Doctor | Omar Eltakrori | I look at sales as I'm just making invitations for somebody to take the next step. My job in the sales process is not to get you to say yes, it is just to help you make a decision. When I learned to approach sales that way, it reduced this frantic pressure. Remove yourself from the outcome and just be okay when it's not the right fit. | watch ▸ |
| 11 · Sell Like a Doctor | My First Million | People are afraid of confrontation. I believe that you can sell without ever having confrontation, and you can do that with what I like to call childlike curiosity. | watch ▸ |
| 11 · Sell Like a Doctor | The Futur | You don't have the luxury of the runway that it's going to take to build goodwill up with your community. You've got to take care of your business first, get your house in order. So in that case I'm going to recommend that you go for more direct sales approach, more outbound versus an inbound strategy. | watch ▸ |
| 12 · Diagnose Before You Prescribe | The Futur | You could say something like, "Let me ask you this question: why are we having this meeting?" And then they'll tell you what's on their mind. | watch ▸ |
| 12 · Diagnose Before You Prescribe | The Futur | When they give you a hint as to what the problem might be, resist the compulsion to immediately solve the problem. Like that good doctor, before we get into the solution, let me just ask you a few more questions to make sure this is correct. | watch ▸ |
| 12 · Diagnose Before You Prescribe | Zac Perna Show | On the call, you'll talk about them way more than you. You'll talk about them for 30 minutes. Go into the details of how they need help and what the problem is and what it would do for them if they fixed it, so you can get a really good understanding of how important this is to them. And then after that, you'll pitch your program. | watch ▸ |
| 12 · Diagnose Before You Prescribe | Simon Squibb | You say, "Hey, so what have you done so far to try and solve this?" and then we just ask, "Okay, well how'd that work for you?" Deprivation creates motivation. What we want to do is remind them of how deprived they are of this thing and how much pain they've gone through. | watch ▸ |
| 12 · Diagnose Before You Prescribe | Dr. Marc Morris | The key thing being, you want to collect what they want to achieve. This is your leverage over the conversation, because instead of being a nutrition coach that just educates people on eating healthier, you're the person that's going to have the exact path to results once you know what they want to achieve. | watch ▸ |
| 12 · Diagnose Before You Prescribe | The Futur | The last S is to summarize. "Here's what I heard you say. Does that sound right? Is there anything else?" And once you get a complete understanding, you're going to close with a hypothetical question: "If you saw a proposal that did X, Y and Z in X-Y time for Z price, would you be interested in moving forward? | watch ▸ |
| 13 · Let Them Close Themselves | Simon Squibb | You've got to actually know the person who's going to buy it, understand if they really need it. The first thing you need to say is: do you need a pen? Do you need a pen now? | watch ▸ |
| 13 · Let Them Close Themselves | Jake Seals | Make everyone a required question so they can't skip it. What is your current budget for physique and mindset coaching? Do not book a call if you are not ready to invest in your future. This is a really good question to have to see how financially qualified someone is. It's going to pre-qualify people. | watch ▸ |
| 13 · Let Them Close Themselves | My First Million | So if someone says, well, my husband's not going to approve that, I'm like, why wouldn't he? That's so interesting, tell me more about that. Does he know you're struggling with this right now? So why do you think he would be opposed to solving something that you're currently struggling with? | watch ▸ |
| 13 · Let Them Close Themselves | Adam Erhart | Just set a reminder on your phone for 1 day after, 3 days after, 7 days later in order for you to follow up with anyone that you're in a conversation with. The important thing is that you do follow up. Most sales happen after the fourth or fifth, sometimes even sixth message, not the first one. | watch ▸ |
| 14 · The Quiz Is the Funnel | Daniel Priestley | Every single time I take on board a new business project, I start by setting up one of these online assessments that just generates leads. | watch ▸ |
| 14 · The Quiz Is the Funnel | Daniel Priestley | The two things they have to enter in order to start the quiz is their name and their email address. The location will be picked up by the system, and the phone number will be optional. | watch ▸ |
| 14 · The Quiz Is the Funnel | Daniel Priestley | We're going to ask people if they're doing 10 things that they should be doing. Whatever you consider to be the best practices, you're going to ask them 10 questions that allude to how many of these best practices they've been able to say yes to or no to. And that's what's going to give them their score. | watch ▸ |
| 14 · The Quiz Is the Funnel | Daniel Priestley | If someone's answered the questions in a way that's highly qualified, you might want to offer them a one-to-one meeting. If someone is somewhere in the middle, you might want to offer them a group event. If someone is absolutely wrong for your business, you may just want to give them some content. You might send them to a podcast episode or you might recommend a book. | watch ▸ |
| 14 · The Quiz Is the Funnel | Mindvalley Talks | When we send people to a free assessment landing page, we get a 20% plus conversion on traffic, relative to a website, which is typically a 2 to 4% conversion. | watch ▸ |
| 14 · The Quiz Is the Funnel | Taki Moore | There's nine out of 10 people I talk to I want to help that don't qualify. Build something for that. | watch ▸ |
| 14 · The Quiz Is the Funnel | The Diary Of A CEO | There's something about how friction upon entry makes you value the thing more. In every single CRO split test where we increase friction or increase the quality of leads, we make more money. | watch ▸ |
| 15 · Leads Are Oxygen | Nathan Pearson | Step one is gathering leads. Now, why is this step one? It's because if you don't have leads, you're not going to be able to contact anyone to actually sell your services to. | watch ▸ |
| 15 · Leads Are Oxygen | Alex Hormozi | List one is all your email contacts, list two is all of your social contacts, and list three is all of your phone and private personal contacts. If you add all three of those together you will have a shitload more leads than you thought you did. | watch ▸ |
| 15 · Leads Are Oxygen | Sabrina Ramonov | You can combine creating content with cold outreach. I would reach out to people on Instagram and LinkedIn. A lot of business owners live on Instagram and or LinkedIn. Recommend trying to lead with some kind of value. You can create a lead magnet as well: 'Hey, I compiled 100 different useful marketing skills for Claude.' You give that for free, and then at the bottom of the list you have information about how to contact you for customized training. | watch ▸ |
| 15 · Leads Are Oxygen | Sabrina Ramonov | What I would recommend is go find the people who are making content. Let's say someone's making a video about productivity AI tools. Go find the people who commented on that video to get the playbook, because clearly they want the amazing thing. However, most people don't take action anyway because they don't have time. Busy founders like to throw money at problems. | watch ▸ |
| 15 · Leads Are Oxygen | Daniel Priestley | You're going to socially post at least every single day on at least three platforms. The next thing is DMs: I'd like you to be sending out something like a 100 DMs or 100 emails per day. Your perfect repeatable week is definitely going to include one-to-one selling. | watch ▸ |
| 15 · Leads Are Oxygen | Daniel Priestley | Our content strategy produces leads at half the price and they convert twice as well. Additionally, if our content marketing game is on point, the cost of each lead from our advertising starts to drop by 10, 20, or 30%. | watch ▸ |
| 15 · Leads Are Oxygen | Taki Moore | For marketing, the thing that has always worked for us is paid media. So running ads to lead magnets, call funnels, Facebook group, and other online communities. | watch ▸ |
| 15 · Leads Are Oxygen | Alex Hormozi | One of the big lessons that I've learned in terms of making more money is that when you have demand, cut supply. Because the supply is so contracted, so fixed, so small, it forces you to raise your price. | watch ▸ |
| 16 · Packaging Beats Production | Kallaway and Kallaway | YouTube Growth | You really shouldn't start making the video until you have the title and thumbnail relatively dialed. For titles, they should complement the thumbnail and literally bait a click. You need people to click on the video to watch it. | watch ▸ |
| 16 · Packaging Beats Production | Sabrina Ramonov | The goal is simple: 100 videos in 30 days. That's roughly 3 to four videos every single day. Why so many? Because volume negates luck. You don't have to get lucky when you have so many videos. And you get much more data faster when you post more. | watch ▸ |
| 16 · Packaging Beats Production | Sabrina Ramonov | The easiest way for a beginner to master the hook is I learned from other people's viral videos. I just consumed lots of viral videos in my niche in order to understand what hooks actually resonated. It's that first 5 10 seconds of your video. | watch ▸ |
| 16 · Packaging Beats Production | Sabrina Ramonov | When you post your video, spend the next 15, even 30 minutes to reply to every single person commenting. Heart each reply, click reply, type something, and ideally ask a question to get that person to come back. That activity signals to the Tik Tok algorithm that your video is interesting and that it should show it to more people. | watch ▸ |
| 16 · Packaging Beats Production | Kallaway | The best predictor of future success for hooks on your channel is to study the other hooks that have already won on your channel. Sort by views or outlier score, and study your top performing videos and the hooks that you used. Imagine I handed you a paid ad that had worked in the past. Are you not going to run that paid ad until it's out of juice? You're going to run it to the ground. | watch ▸ |
| 16 · Packaging Beats Production | Kallaway and Kallaway | YouTube Growth | You're going to spend at least 12 months trying to get this off the ground with almost no traction, no income, and no success. When I say 12 months, I mean 50 video reps. At the end of 12 months, this is going to be about $0 per month in AdSense from YouTube. This is not an AdSense play. | watch ▸ |
| 16 · Packaging Beats Production | Ali Abdaal | If you're allowing the concern about not having a niche hold you back from making the videos, please don't let it. Just go for it, and I promise your niche will emerge over time. | watch ▸ |
| 16 · Packaging Beats Production | Taki Moore | I don't care about views. I don't want to go viral. I want to get clients. | watch ▸ |
| 16 · Packaging Beats Production | Taki Moore | For me, the videos that get the most views make the least sales. And the videos that get the least views turn into clients every single time. | watch ▸ |
| 17 · Make What Only You Can Make | Ali Abdaal | What are the other YouTube channels in the space? Let's sort them by most popular views and see what are their videos that have gone viral. We call this technique viral replication. The easiest way to get content that works is to copy the title and thumbnail of another piece of content that has worked and then just do it in your own way. | watch ▸ |
| 17 · Make What Only You Can Make | Daniel Priestley | AI knows absolutely everything in the world, except AI has never lived one day in its life. The thing that makes you valuable is finding stories that only you could say. | watch ▸ |
| 17 · Make What Only You Can Make | Ali Abdaal | You don't need to be an expert. Often the people who are the best at teaching us are the people who are just one step ahead of us in the journey. You don't need to be an expert to teach or to talk about the thing that you want to talk about. | watch ▸ |
| 17 · Make What Only You Can Make | Daniel Priestley | Prolific beats perfect. In the age of algorithms, the stuff that's no good won't get traction anyway. It's only the stuff that's good that takes off. So the more stuff you put out there, the good stuff has an opportunity to rise to the top. | watch ▸ |
| 17 · Make What Only You Can Make | UpFlip | It is important to be consistent, but if the quality of your content isn't good, it doesn't matter how much you're posting, you're never gonna gain that traction. It's better to focus on quality content, even if you're posting it less. | watch ▸ |
| 17 · Make What Only You Can Make | Taki Moore | I'm sharing stuff I think people need, whereas what I've uncovered by listening to people is actually I need to do content they think they need and want. | watch ▸ |
| 17 · Make What Only You Can Make | Alex Hormozi | The best art is art where the artist makes it for themselves. Commercial work is where a bunch of people are trying to make something for an audience, trying to rinse and recycle stuff that actually solves no one's problems. Whereas when you make it for yourself, there's thousands of people just like you who will have the same depth of understanding of it. But it feels selfish in the moment to make something for yourself. | watch ▸ |
| 17 · Make What Only You Can Make | Caleb Ralston | Quality is not your personal preference. Quality is determined by your audience. One of the biggest traps I see is that you are making the decision for your audience. Stop guessing. Stop making the decision for them and allow them to tell you what they want. | watch ▸ |
| 18 · Nobody Buys a Font | Leila Hormozi | You don't need a new wardrobe or a big social media announcement to reinvent or rebrand yourself. You just need to change your behavior. | watch ▸ |
| 18 · Nobody Buys a Font | My First Million | If you want to get a job, you need to post your thoughts so people understand your texture and your taste and your character. That is significantly better than just DMing someone. | watch ▸ |
| 18 · Nobody Buys a Font | GaryVee | Organic social is the starting point for all marketing. Let the AI algorithms that the new newsfeeds are run by give you creative testing and affirmation, and then make decisions on media amplification. | watch ▸ |
| 18 · Nobody Buys a Font | Daniel Priestley | Your personal brand gets 20 times the cut-through as your business brand. Social media was built for personal brands, it was never built to amplify business brands. | watch ▸ |
| 18 · Nobody Buys a Font | Jake Seals | You don't want to be liked by everyone. You want to be liked by a select group of people, and those are going to be your ride or dies. My most important one, my faith, my relationship with God, I'm so open about it, because those are the type of people I'm trying to attract. | watch ▸ |
| 18 · Nobody Buys a Font | Alex Hormozi | Seeking out controversy absolutely gets you recognized, but you don't have to make that trade. You can absolutely just build a strong positive brand. Mother Teresa has a strong positive brand, and the same thing goes with Apple. | watch ▸ |
| 18 · Nobody Buys a Font | Sabrina Ramonov | Consulting brings in money a lot faster. A personal brand, it takes time to build this and then it starts bringing in money. But the difference is a personal brand can compound exponentially over a very long period of time, whereas consulting doesn't. | watch ▸ |
| 18 · Nobody Buys a Font | Dielle Charon | The number one thing that people buy when they're looking for a coaching service is an actual skill. Can you help me get a job? Can you help me lose weight? Can you help me get over a divorce? Can you help me lower my anxiety? Those things do not require a website or a logo. | watch ▸ |
| 18 · Nobody Buys a Font | The Futur | You have to do this work. It takes time. This is not an overnight scheme. It's work, it's hard, and I want it to be hard. I want it to be hard work. | watch ▸ |
| 19 · Be Known Well, Not Well-Known | My First Million | You don't want to be well known, you want to be known well. I would not be trying to be popular and get the biggest audience possible. I would be trying to put my original thoughts out there so that the right people find me, because that's how new opportunities are going to happen. | watch ▸ |
| 19 · Be Known Well, Not Well-Known | Daniel Priestley | Most opportunities are downstream from attention. You want to raise money, you've got to get in front of people. You want to sell products, you're going to have to get in front of people. Getting in front of people is a massive skill, an essential ingredient to success. | watch ▸ |
| 19 · Be Known Well, Not Well-Known | Chris Williamson and Naval | You're better off focusing on wealth games than status games. If you're trying to build up your following on a social network and get famous and then get rich off of being famous, that's a much harder path than getting rich first and then go for your fame afterwards. | watch ▸ |
| 19 · Be Known Well, Not Well-Known | Daniel Priestley | Your goal is not to say, 'Look at me.' It's to say, 'Look at this.' You're not saying, 'Check me out, I'm amazing.' You're saying, 'Check out these ideas.' You're also going to get famous by the success of your clients. | watch ▸ |
| 19 · Be Known Well, Not Well-Known | Callum Carver | The best way to fix this credibility issue is to have a stack of social assets online. This can be social media, blogs, Trustpilot, Reddit. You want someone to search up your name and see a stack of proof. It's not about building a massive following or going viral, it's just about being the solution to your prospect's problem. | watch ▸ |
| 19 · Be Known Well, Not Well-Known | The Futur | What better way than for you in the next three to six months to build organically an audience that shows up for you as a person who tells their story in open and transparent and vulnerable ways? | watch ▸ |
| 20 · Own One Word | Ali Abdaal | When it comes to positioning your brand as a thought leader, it's useful to figure out what is the thing I want to be known for, what is the word, what is the phrase. For me, I like being the productivity guy. That is highly lucrative; I can find lots of ways to monetize productivity. | watch ▸ |
| 20 · Own One Word | Tim Ferriss | People think of me as the world building guy, but I'm not. That's certainly the thing I've used as my branding and marketing, the way I've used to make myself easily recommendable and distinctive, but what I spend most of my time on is narrative. | watch ▸ |
| 20 · Own One Word | Caleb Ralston | My brand statement is as follows: I believe that business owners and entrepreneurs trying to grow their business through their personal brand should optimize for trust, not virality. I'm communicating who I serve, how I serve them, and what I do differently than my competitors. | watch ▸ |
| 20 · Own One Word | Leila Hormozi | It has to be consistent because trust is built through consistency. People don't trust a brand that's not consistent. Inconsistency in your habits translates to lack of trust with the people who know you. | watch ▸ |
| 20 · Own One Word | David Perell | Final test: can nobody else say it? Never write an ad a competitor can sign. It forces you to look a little bit deeper at what you're selling. | watch ▸ |
| 20 · Own One Word | UpFlip | I don't like deviating focus. I think focus is very, very important. Just being the best at one thing is always better. I'm the pillow guy. | watch ▸ |
| 20 · Own One Word | Alex Hormozi | Don't let the five mean comments stop you from gaining the 500 new people who like the new thing. People who don't like business stuff won't like my stuff, or they'll just prefer to watch other things. You've got this married couple, they say, 'We hate people who talk about money.' They're probably not going to like my stuff. And that's okay. | watch ▸ |
| 21 · Find the Gap They're Ignoring | The Knowledge Project Podcast | Don't benchmark against your most obvious competitor. All you'll do is make yourself a copy of them. Because of the scale of those entities, it was always going to lose. They've got to find a different kind of target audience. | watch ▸ |
| 21 · Find the Gap They're Ignoring | Caleb Ralston | What is your view, your belief about the world or the industry that you are in that is fundamentally different than your peers? Your answer to this question is actually your northstar on what you want to hammer home over and over with your personal brand. | watch ▸ |
| 21 · Find the Gap They're Ignoring | Caleb Ralston | A mistake I see you making is looking at what your competitors are doing and building your personal brand based on those findings. You're optimizing around your competitors, not your customers. You want to start by defining what the very painful problem is and what your unique solution is to it. | watch ▸ |
| 21 · Find the Gap They're Ignoring | My First Million | One of the first traits you need is you need to be able to identify offering gaps. Some product or service that ought to exist but doesn't, like Starbucks before Starbucks or McDonald's before McDonald's. | watch ▸ |
| 21 · Find the Gap They're Ignoring | My First Million | We found a little white space there. I bet there's a lot of people like us that don't want to own an airplane, don't want the responsibility, but they just want to have a plane available on short notice. That was the idea around selling a 25-hour jet card. | watch ▸ |
| 21 · Find the Gap They're Ignoring | The Futur | Try not to serve such a big and broad market. You need to narrow it down. The clearer you are, the more likely you could predict what it is that they want, what it is that they need, what motivates them, where they're feeling a lot of pain. | watch ▸ |
| 21 · Find the Gap They're Ignoring | UpFlip | They weren't doing that well. Maybe their marketing wasn't that well or their website wasn't as good. So I figured, if I can do better than they were doing, if they're doing 30 to 35,000 a month, maybe I can do 10x that. | watch ▸ |
| 21 · Find the Gap They're Ignoring | UpFlip | If it's a niche product in a market that doesn't exist, for instance, like Beard Head, the product didn't exist before. I have a different product I run right now, a pet product, doesn't exist prior to me introducing it. | watch ▸ |
| 21 · Find the Gap They're Ignoring | Mindvalley Talks | We ask people for something called signals. Signals are where you don't say buy this thing. You say, 'Let me know if you'd like to buy this thing. Join the waiting list for the thing,' or take the pre-product for the thing, or fill in the application for the thing. | watch ▸ |
| 22 · Proof Over Promise | Chris Williamson | You don't become confident by shouting affirmations in the mirror, but by having a stack of undeniable proof that you are who you say you are. Outwork your self-doubt. | watch ▸ |
| 22 · Proof Over Promise | Ali Abdaal | We talk about this idea of proof of work. The audience wants to see proof that you have done the work, and you can do that by clearly showing that, hey, I've been on this journey and this is what I applied. | watch ▸ |
| 22 · Proof Over Promise | Taki Moore | The biggest thing we found is that the social shares just carry way more weight than Chris or anyone from Chris's team talking about how things work. Let's just constantly bring in people for a spotlight session. | watch ▸ |
| 22 · Proof Over Promise | Caleb Ralston | If you are vulnerable and you share your losses, what you will find is a lot more people will trust you and connect with you and relate with you. If you share your losses and the lessons learned from them, you help your audience avoid making those same mistakes. | watch ▸ |
| 22 · Proof Over Promise | Jesse Itzler | If you say you're going to do something, do it. Networking is built on trust. People want to do business with people that they trust. Everything gets a follow-up. You have a meeting, they get a thank you note. You get a call and say, 'I'm going to call you back in an hour.' You call them back in an hour. It's part of your reputation. | watch ▸ |
| 22 · Proof Over Promise | Omar Eltakrori | In the beginning, don't hold back. I want you to treat your content like church. When you go to church every Sunday, the preacher up there is not like, let me try to pull back and not share the love of Christ. | watch ▸ |
| 22 · Proof Over Promise | My First Million | I always say, you don't want to be well known, you want to be known well. I would not be trying to be popular and get the biggest audience possible. I would be trying to put my original thoughts and most unique analysis out there so that the right people find me, the people that I want to be known well by. | watch ▸ |
| 22 · Proof Over Promise | Simon Squibb | The salesperson knew that none of these options suited my wife. The best thing she did was say you probably should buy a Tesla. Someone in a mini garage working for BMW telling us to buy someone else's car, but you know what it did, it made us connect to that salesperson. | watch ▸ |
| 23 · Stop Selling Hours | Myron Golden | You're attempting to create wealth. Wealth is abundant. You're attempting to create an infinite, abundant outcome with a physical, limited resource. It can't happen. You put yourself in a prison of your own choosing. | watch ▸ |
| 23 · Stop Selling Hours | EntreLeadership | No one can sound like you, Brian. No one can negotiate like you, Brian. No one communicates like you do, Brian. Well, that's very flattering, but that means there's no scale, there's no scale available. It's just me. | watch ▸ |
| 23 · Stop Selling Hours | The Ramsey Show Highlights | You're always going to make more money if you pick something that's a skill that you have. You set the hours, you set the rate, as opposed to working for someone else. | watch ▸ |
| 23 · Stop Selling Hours | Alex Hormozi | Every single person on planet Earth earns money per hour. They just don't necessarily denote it per hour, but all you have to do is take what you made last year, divided by 2,000, and voila, you have your hourly rate. | watch ▸ |
| 23 · Stop Selling Hours | The Futur | It comes from an old model, an industrial model where there are factory workers in an assembly line making stuff, and we measure the amount of value based on the time or effort that we put into something. It's labor theory of value but it doesn't explain human nature and why we pay more. | watch ▸ |
| 23 · Stop Selling Hours | The Futur | The only way you can make money is to do it in volume, which is a constraint. The only way I can do volume is I create something that is infinitely scalable. For 500 I can write a pretty darn good guide. | watch ▸ |
| 23 · Stop Selling Hours | Tim Ferriss | I put a dollar amount on it. A day of writing, and it'd take me two days, so two days fifty grand, and we put it up there instantly, like ten inquiries, and I'm like, I don't want to do that. If I'm going to spend two days writing, I want to spend it writing, and I love writing. | watch ▸ |
| 24 · Turn Your Skill Into a Machine | Dan Martell | My philosophy is you're best equipped to help somebody that you once were. Folks that went through massive pain, massive challenge, major setbacks, worked their way through, got a result, and now want to teach other people. The truth is, if you solve a big enough pain, you will get paid in proportion to the problem you solve. | watch ▸ |
| 24 · Turn Your Skill Into a Machine | Cindy Dodd | Now you want to find the intersection between what you're really good at, what your zone of genius is, and what your ideal clients really want and what they need. The intersection is where your coaching offer lies. I've seen so many coaches create offers around things that they'd like to do or things that they think their ideal prospects might want. | watch ▸ |
| 24 · Turn Your Skill Into a Machine | Taki Moore | Okay, I can build like a product, but I don't have to do anything, but people still get real results and real value. | watch ▸ |
| 24 · Turn Your Skill Into a Machine | Zac Perna Show | The first step is to pick your promise. Your promise is essentially what you're offering to the market. So this is creating your offer. Who you going to help? What do they want to get out of it? What is your niche? | watch ▸ |
| 24 · Turn Your Skill Into a Machine | David Bayer | Now that we were making, we reinvested it into an online business manager, a copywriter, a salesperson. I hired and trained a coach so that I wasn't the only one delivering my services. | watch ▸ |
| 24 · Turn Your Skill Into a Machine | Callum Carver | You're probably not even that good at your service. Are you even confident enough to be able to deliver a fantastic outcome for a client if you were to sign one tomorrow? In most cases, probably not. You actually need to first and foremost build up your experience with your service and build up your actual skill set. | watch ▸ |
| 24 · Turn Your Skill Into a Machine | Sabo Nagy | The most important thing for you when you're just starting out is just be fast, employ a lot of action, and then you can fix things later. | watch ▸ |
| 24 · Turn Your Skill Into a Machine | The Diary Of A CEO | You're subcontracting out the work to a local business that actually repairs garage doors. They're the fulfillment arm of the business. You're the marketing arm of the business. | watch ▸ |
| 24 · Turn Your Skill Into a Machine | Taki Moore | That thing that I used to do 10 hours a week on and I thought no one could do it, someone else can do it. That part of my business could be done by someone else. | watch ▸ |
| 25 · The Leaky Bucket | Daymond John | There's only three ways to deal with a customer. You acquire a new one, you upsell a current one, or you make one buy more frequently. And acquiring a new customer is 20 times harder than upselling one or making one buy more frequently. | watch ▸ |
| 25 · The Leaky Bucket | Dan Martell | Why businesses don't understand this is because they can't see it. They don't track. The truth is, high churn, 10, 15% a month, kills a company's worth. | watch ▸ |
| 25 · The Leaky Bucket | Dan Martell | We need to implement a cancellation capture flow. Every customer that leaves is leaving with information, feedback to make your business better. Speed of growth to make your business valuable is speed of learn. | watch ▸ |
| 25 · The Leaky Bucket | UpFlip | A successful agency is as much, if not more, about holding on to clients as it is about winning new ones, so it's critically important that we make sure every client we work with feels like the most important client. | watch ▸ |
| 25 · The Leaky Bucket | Dan Martell | They would probably fire the lower 10% of your clients that aren't profitable, the ones you gave early deals to, the people that complain all the time, the ones that are outside your target market. The easiest way to fire them is just put your prices up to a point where they don't like it and then they just self-select. | watch ▸ |
| 25 · The Leaky Bucket | Taki Moore | The quick win is anybody who joins my program has a cash in the forecasted in seven days. Me or coaches in my team will meet with them for 30 minutes, take them through exactly where they are cashwise. So to give them a quick win solution and take the risk out of it. | watch ▸ |
| 25 · The Leaky Bucket | Mindvalley Coach | First, have a regular schedule. It's important to hold at least one call a week. Consistency keeps your clients engaged and helps them stay on track, even if you're covering similar material each week. If you don't meet at least once a week, you will see your clients disengage and drop off from the program. | watch ▸ |
| 25 · The Leaky Bucket | Taki Moore | What have you done to fix that? Did you focus on more in or stay longer or a bit of both? A bit of both. And we doubled our prices. So that helped, because now suddenly each one in is worth twice those leaving or more in some cases. | watch ▸ |
| 26 · Hire Your Bottleneck | Dan Martell | We set up a timer that goes off every 15 minutes and you write in your journal what you did in that 15 minutes. We track everything for a two week period. Then we go through and we highlight in green things that we enjoy doing and red things that zap our energy. | watch ▸ |
| 26 · Hire Your Bottleneck | UpFlip | You've got to be able to zoom out and see where is my time highest levered. It's a constant day by day, week by week, month by month evaluation of what is the best thing to spend your time on, and you have to automate, delegate the rest, or hire help. | watch ▸ |
| 26 · Hire Your Bottleneck | Dan Martell | This is the replacement ladder. We start at the bottom and work our way up. It's the lowest cost to pay somebody to do the work for the biggest time purchase back in your life. The reason you're feeling stuck is you don't have somebody to support you on your account and your admin work, so give your inbox and calendar to your assistant. Step one is admin. | watch ▸ |
| 26 · Hire Your Bottleneck | Taki Moore | That's when we hired a salesperson and that really shifted. It's the thing that you have to do to unlock the capacity, but you have to do it before you're ready. | watch ▸ |
| 26 · Hire Your Bottleneck | Taki Moore | Often when people grow and grow their teams, they end up with more problems. And for us, because of good hires and good systems and operations, the more hires that we're getting, the more that I'm getting my time back, not more people directly coming to me. | watch ▸ |
| 26 · Hire Your Bottleneck | Taki Moore | Most people just look at the numbers and they tell you the bottom number. It's your job to make decisions. So I abdicated when I should have delegated. So don't abdicate, delegate. | watch ▸ |
| 27 · The First Hire Is You | Dan Martell | The reason you might be feeling stuck in your business is you don't have somebody to support you on your account and your admin work. This is the replacement ladder: we start at the bottom and work our way up. It's the lowest cost to pay somebody to do the work for the biggest time purchase back in your life. Give your inbox and your calendar to your assistant. Step one is admin. | watch ▸ |
| 27 · The First Hire Is You | Leila Hormozi | A bottleneck is the one limiting factor that constricts all of your growth. Most people waste their time optimizing parts that aren't the constraint, either because they're good at them, because they like them, or because they want to avoid the thing that's the real constraint. Constraint thinking is how you create breakthroughs instead of incremental improvements in your business. | watch ▸ |
| 27 · The First Hire Is You | Taki Moore | If you had a perfect business, what would the organizational chart look like? Not names, but roles. And at the beginning, they're all me. But I just slowly replace people, and I have a job description for every one of those. | watch ▸ |
| 27 · The First Hire Is You | Taki Moore | It's the thing you have to do to unlock the capacity, but you have to do it before you're ready. That's that tension we're always in: okay, cool, I've got to hire a closer, or I've got to hire a head coach, or I've got to hire this person, but I don't know if I have the cash flow or enough clients or the lead flow. | watch ▸ |
| 27 · The First Hire Is You | Valuetainment | There are four types of assistants you hire depending of the phase of your business you're currently in. Meaning if you're a startup and you're just getting started, you just need somebody to be a runner for you. The lower the level, the lower you pay them. | watch ▸ |
| 27 · The First Hire Is You | Tim Ferriss | If you look at my org chart, Emily and I are at the top, and I am over what we call creative development, which early on was one person. All of these were one person. Creative development and publicity are kind of under me. Emily runs the business and I run the creative; she does HR, accounting, operations. | watch ▸ |
| 27 · The First Hire Is You | EntreLeadership | What you need to do is step back and really define exactly what you need them to do, not 'I think they need to do advertising that I've never done and I've never heard of yet.' That's a good way to get nothing done. Let's clearly define exactly what you need and lay out the job description. | watch ▸ |
| 27 · The First Hire Is You | UpFlip | Good attitude. I can teach a lot of skills, but I can't teach good attitude. | watch ▸ |
| 28 · Attitude Over Aptitude | Caleb Ralston | First, before we hire anybody, let's define what we need. Define your needs before hiring. There's what you need and there's what you want, and we are only going to hire on the prior. A lot of people hire way too quickly and they hire for roles that they think they're going to need. What you want to do is look at your process and what is causing the biggest constraint. | watch ▸ |
| 28 · Attitude Over Aptitude | EntreLeadership | One of the things you don't want to do with any hire or any process or system is think that it is the magic sauce. There is no magic fairy dust out there that someone has kept secret from you. You are the sauce. | watch ▸ |
| 28 · Attitude Over Aptitude | Founders Podcast | When hiring, look for people with the right attitude. Skills can be taught. Attitude change requires a brain transplant. | watch ▸ |
| 28 · Attitude Over Aptitude | Daymond John | You're going to kiss a shitload of frogs. I do that constantly, 100%. And if you're lucky, you're going to find one person a year that will move up the ladder. | watch ▸ |
| 28 · Attitude Over Aptitude | Codie Sanchez | Your first hire shouldn't be an assistant, it should be a CEO, CSO, or a chief of staff. My first hire is always my CEO, who comes with a strategy for overall management. You need mental leverage, not simply operational leverage. | watch ▸ |
| 28 · Attitude Over Aptitude | Dan Martell | We don't hire people to grow our business. We hire people to buy back our time, because if we do the second, we get the first. | watch ▸ |
| 28 · Attitude Over Aptitude | Valuetainment | I'll typically hire in twos. I'll bring two people, and yes, for a few months I'm paying the salary, but 60, 90 days later I'm keeping the person that I'm more impressed with and the other person I send off. Five things I can't learn from them until I hire them. | watch ▸ |
| 28 · Attitude Over Aptitude | Valuetainment | Communicate expectations clearly. One of the biggest challenges why an employee didn't work out with me over the years is because the expectations weren't communicated clearly. Grab a sheet of paper: these are my no way in the world I'm willing to negotiate, these are the things I really like, these six things I'm okay with. Make sure everybody knows. | watch ▸ |
| 29 · Monday Plan, Friday Debrief | Dan Martell | When I look at my calendar on Sunday night, I expect my calendar to be complete from the previous Friday, so that now I can review all the projects and the goals I've set for my own life and add any open spots - the projects or creative activities that are going to help move those forward. The calendar has to be complete for the following week so that the activities to achieve your goals are in there. | watch ▸ |
| 29 · Monday Plan, Friday Debrief | Kallaway | Pick your hero platform. Make sure you're making video content. Stay as consistent as possible. Engage in the comments, engage in the DMs, and focus on nothing but this for 6 months. | watch ▸ |
| 29 · Monday Plan, Friday Debrief | Dan Martell | I said here's how we're going to measure your progress. Every person in all my companies has a number. My social media person has a number, my CFO has a number, my COOs have a number, my CEO has a number. They have one number. | watch ▸ |
| 29 · Monday Plan, Friday Debrief | Caleb Ralston | We don't solve them for them. When they come to us with a question, instead of giving them the immediate answer, we ask them a question back. We give them the ability to solve the problem rather than always relying on us to do it for them. | watch ▸ |
| 29 · Monday Plan, Friday Debrief | Kauffman FoundersSchool | Our operating system or operating rhythms are a predictable set of meetings, communication pieces, leadership groups, decision-making, so that people in the business know what they can expect, what format it's coming in, and when, so that there aren't a lot of surprises. | watch ▸ |
| 29 · Monday Plan, Friday Debrief | Chris Williamson | Living our lives and finding joy is exactly the same, which is if you can trust the process of little things. The big retreat and the big this and the big that, those things are good, that's called intensity, but it's the consistency of brushing your teeth every day. | watch ▸ |
| 29 · Monday Plan, Friday Debrief | Chris Williamson and Naval | I read a blog post by Marc Andreessen where he said don't keep a schedule, and I took that to heart, so I deleted my calendar and I don't keep a schedule. I try to remember it all in my head. | watch ▸ |
| 29 · Monday Plan, Friday Debrief | Dan Martell | For most people it's just a daily standup. As a leader, my only job is to take all the stucks and make them unstuck. The weekly meeting is ideally a sync meeting where everybody talks about the goals, how they're doing to those goals, and any issues. Then we want to think about quarterly, a meeting once a quarter where you plan the goals for the next quarter. | watch ▸ |
| 30 · The Five Numbers | Codie Sanchez | A scorecard for a laundromat would be total cash collected, customer complaints, machines in working order, total costs. Ask yourself, if I could only look at three to five numbers on each business, which ones would tell me the complete story, then make them into a scorecard with a trend line so you can see growth or decay. | watch ▸ |
| 30 · The Five Numbers | Codie Sanchez | Don't drown in the data. What gets measured gets managed, period. The problem most people fall into is they don't know what to manage, so they manage too many things and they get too much data. I like the KISS method, keep it stupid simple. | watch ▸ |
| 30 · The Five Numbers | Bernard Marr | Sales you generate, but then you also have cost, so you need to take the costs away to get to your profit. Your net profit is the key metric, and especially net profit margin, the percentage of your revenue that is left as profit. | watch ▸ |
| 30 · The Five Numbers | UpFlip | The profit margin would be about 20%, and we try to aim for the gross margins to be around 50% or so. You gotta understand your margins. | watch ▸ |
| 30 · The Five Numbers | Colin and Samir | What's the average order? 10 to 15 bucks, probably 15 bucks for the combo. What's the goal on a normal day? It depends what you're pegging it against. 5 to 7K is great for daily revenue. When we do other ones we'll try and perfect the model and really nail it down. | watch ▸ |
| 30 · The Five Numbers | Bernard Marr | What we're trying to do here is we want to monitor how well you're generating sales and revenue, and especially looking at revenue growth rates, so how much your revenue is growing. | watch ▸ |
| 30 · The Five Numbers | Alex Hormozi | The revenue retention side, you absolutely can have over 100% net revenue retention. That means even if you lose some of those customers, the ones who stay increase how much they spend enough to make up for the ones you lost. The business will continue to grow whether we do nothing at all over time. | watch ▸ |
| 30 · The Five Numbers | Taki Moore | Bookkeepers are data entry, accountants are compliance. The people who need to know what's going on and make decisions daily is the business owner. So somebody needs to take ownership at some point for understanding and more importantly actually using the numbers in the business. | watch ▸ |
| 30 · The Five Numbers | Caleb Ralston | It allows you to very quickly, at the end of the week, the end of the month, look at your tracking sheet and very easily see what I need to continue making and what I need to stop making. It allows you to get slapped in the face every week or month with what you've been ignoring. | watch ▸ |
| 31 · Find the One Constraint | Taki Moore and Maria Wendt | The way to grow a business is finding the constraint and then attacking it, and you've done a great job at this. | watch ▸ |
| 31 · Find the One Constraint | Dan Martell | The moment there's pain in the calendar, do the first step: audit. We look at everything you're doing, then highlight in green the things you enjoy and red the things that zap your energy, and rate each task by the cost to pay somebody else to do it. | watch ▸ |
| 31 · Find the One Constraint | Taki Moore | I was the bottleneck. I need to say it out loud. | watch ▸ |
| 31 · Find the One Constraint | The Futur | What evidence do you have that what you're talking about works? All you have to do is look at your balance sheet, you got to look at your progress, the team that you have, and the amount of joy you have in your life. | watch ▸ |
| 31 · Find the One Constraint | Leila Hormozi | You can do a thousand things right, but there might be one thing, just one step that you didn't do the right way and that's what's causing the issue. That's why we want to be specific, so we don't overhaul your entire life for one tiny little decision. | watch ▸ |
| 31 · Find the One Constraint | Founders Podcast | A maniacal sense of urgency is our operating principle. Even though we failed to meet most schedules or cost targets that Elon laid out, we still beat all of our peers. | watch ▸ |
| 31 · Find the One Constraint | UpFlip | Find out what your problem is, come up with a proposed solution, test the solution. If it works, you're done. Don't fix what's not broken. Make one change at a time. If something's not working, don't change six variables. Change one variable until you've got a working system. | watch ▸ |
| 31 · Find the One Constraint | CEO Entrepreneur | When you're trying to delegate to people, make sure that it's role-dependent, not person-dependent. You do not want to rely on one single person inside your business, because if they leave or if anything was to happen to them, then you would be totally reliant on them and your business will suffer, and that might be even you. | watch ▸ |
| 32 · Stop Doing, Start Building Leaders | Dan Martell | I would sometimes only start on my own projects at 6 p.m. and have to work till 11 or 1 in the morning. What I was doing is called transactional leadership, and it'll create a complexity ceiling. Telling people what to do, check that they got done, and then tell them what to do next. Usually at about 12, 13 employees, about 1.2, 1.4 million in revenue, it becomes chaotic. | watch ▸ |
| 32 · Stop Doing, Start Building Leaders | Dan Martell | Step one is define the outcome the person has to achieve; you don't tell them how, you get really good at painting a picture of success. Step two, choose a number, a measurement that lets them know if they're making progress. The third step is coach: anytime you see them do something wrong, you write it down and use your one-on-ones to train them up. Over a 6-month or 12-month period it'll take less and less time with that person. | watch ▸ |
| 32 · Stop Doing, Start Building Leaders | Brendon Burchard | Next is measurement. How are things going to be measured? How do we know if we have success? Who's going to be responsible for this? How will we know if we've done well? What does success look like for all of us? | watch ▸ |
| 32 · Stop Doing, Start Building Leaders | EntreLeadership | Anybody who's in a business, you have to look at what's systemizable and what's scalable. Most businesses I found can be systemized, can be scaled. If the Blue Man Group can do it, any of us can do it. | watch ▸ |
| 32 · Stop Doing, Start Building Leaders | Roland Frasier | Remember, the business is there to work for you, not the other way around. If it's not working for you within the time period and the capital you've allocated to make it go, stop. It will change your life to not spend all your time working in businesses. | watch ▸ |
| 32 · Stop Doing, Start Building Leaders | EntreLeadership | You take your three best guys and they each form a team, so now we have three teams. You bring in two guys, you train them. Within six months they had three Blue Man Groups. Then they grew it again, they took each person off, now they had nine teams, and then they had 18 teams. | watch ▸ |
| 32 · Stop Doing, Start Building Leaders | Taki Moore | I think we just threw people at stuff instead of being smart. Now we're half the team size we were even 6 months ago and we're nimble again and it feels amazing. | watch ▸ |
| 32 · Stop Doing, Start Building Leaders | Dwarkesh Patel | A company goes through different orders of magnitude of size. People that could help manage a 50-person company versus a 500-person company versus a 5,000-person company versus a 50,000-person company. You outgrew people. It's not always the same team. | watch ▸ |
| 32 · Stop Doing, Start Building Leaders | Dan Martell | I have a $50 rule for anybody to solve a problem they run into as long as they tell their leader. I also have 500 for managers, 5,000 for directors, and 50,000 for C-level leaders where they can fix anything without approval as long as they let me know, because it pushes the decision to fix problems down to the people that have the most information to actually solve it. | watch ▸ |
| 33 · Workflows, Not Roles | Alex Hormozi | AI will never be worse than it is right now. And if you assume any rate of improvement over any reasonable time period, learning how to use AI should become your number one priority, your number two priority, number three priority, and your number 10 priority. | watch ▸ |
| 33 · Workflows, Not Roles | Alex Hormozi | You have to stop thinking in role-based thinking and start thinking in workflow-based thinking. For every hire you're considering, write down the four to six things or eight things or ten things that that person actually does, and then ask whether each of those activities could live inside of a workflow instead of head count. | watch ▸ |
| 33 · Workflows, Not Roles | Alex Hormozi | Business owners will install a half-built function of AI into their business, compare it to something that's been optimized over the last 6 years or 10 years or 20 years, and say, "See, it doesn't work as well." You have to do an apples-to-apples comparison. How long did you work on training and putting all the SOPs together? Well, then you have to apply that same methodology to the AI. | watch ▸ |
| 33 · Workflows, Not Roles | Dan Martell | You need to create your master prompt. A master prompt is essentially having a document of all of your preferences. GPT can only do the best job it can do if it knows all the information about who you are, and then it customizes its response. | watch ▸ |
| 33 · Workflows, Not Roles | Sabrina Ramonov | Most people use AI as a faster search engine. They ask for a generic marketing plan and AI gives them generic fluff. That is glazing, not coaching. A real co-founder tells you what you need to hear. They find the flaws in your logic and the leaks in your funnel. This prompt stops AI from being a yes man and turns AI into a strategic sparring partner that demands data and challenges your assumptions. | watch ▸ |
| 33 · Workflows, Not Roles | Dan Martell | You need to get your work to a point where AI is doing 92% of it. The 8% is the artist part. The 8% is the you part. But everything else AI can do for you. | watch ▸ |
| 33 · Workflows, Not Roles | Chris Williamson and YMH Studios | He's using Claude code and Flux and ElevenLabs, and basically she can chat 24 hours a day with all of her subscribers. She doesn't sleep. There's nothing to film. No one's typing. Claude code writes every message, Flux generates every photo, and ElevenLabs generates her voice. | watch ▸ |
| 33 · Workflows, Not Roles | Kallaway | I think we're going to see an anti-AI shift, we're going to see a shift to human-made. It's like the Etsy version of content. You're going to have handcrafted human only. | watch ▸ |
| 33 · Workflows, Not Roles | Taki Moore | That's why I just believe that fundamentals are so important now, because when people go down the road and they just go AI content but they got no taste, it's like they're just putting out crap, and then it actually does a negative thing to your brand. | watch ▸ |
| 34 · Buy Back the Hour | Dan Martell | Any time I feel overwhelmed I go back to this process. The first step is audit. I look at the previous two weeks and highlight everything that's red that takes my energy, yellow, and green. Then I evaluate every task by how much it would cost to pay somebody else to do it, $1 to $4 signs. I take the overlap of everything that's red or yellow that's $1 or $2 signs and that is the only next hire I make. Step two is to transfer it to somebody else. The third step is fill: you fill your time with activities in the production or investment quadrant. | watch ▸ |
| 34 · Buy Back the Hour | Caleb Ralston | The way you want to choose who you hire is look at your process. What is the bottleneck in the process? You want to hire around bottlenecks. | watch ▸ |
| 34 · Buy Back the Hour | Dan Martell | There's like $10 tasks in your business; they've got to get done but they're not making you money, versus actually doing the work. If you could spend 40 hours a week just doing work that makes you $100 an hour, that's how you get rich. | watch ▸ |
| 34 · Buy Back the Hour | Alex Hormozi | Who do you think would be best served to automate the workflow, someone else or you? You should automate your workflow, because then that will give you time to figure out what else you can do that's more valuable. | watch ▸ |
| 34 · Buy Back the Hour | UpFlip | I actually invest a lot more into machines and letting the machines do as much work as possible. That way it's one, two buttons, that's all they have to press, and that means they don't have to have a skill level that becomes really expensive. You want to have machine operators instead of skilled labor. | watch ▸ |
| 34 · Buy Back the Hour | Dr. Marc Morris | Your first critical hire is going to be a virtual assistant to do some admin work, somewhere between 5 to 10 hours per week. Identify all those tasks that take a lot of time that don't require you. Think about them like $10 per hour tasks: posting social media content, talking back and forth with potential leads, email management. Then you put systems in place and standard operating procedures to make the process repeatable. | watch ▸ |
| 34 · Buy Back the Hour | The Knowledge Project Podcast | Two years later the hotel's a catastrophe, because the doorman was doing multiple things, many of which were human and kind of tacit. Security, hailing taxis, dealing with luggage, recognizing regular guests, providing status to the hotel. There are loads and loads of value creation components to that doorman which aren't captured in the open-the-door definition. | watch ▸ |
| 34 · Buy Back the Hour | Daniel Priestley | I would love for you to just use spreadsheets. Don't obsess about automation. In fact, I'd rather you just do it by hand so that you get a real feel for how things flow in your business. It was well into seven figures of revenue that I started investing into all sorts of special software. | watch ▸ |
| 34 · Buy Back the Hour | Chris Williamson and Alex Hormozi | It costs roughly $1,500 a month to get about 90 hours a month back if you add up driving, gas, preparation, cooking, cleaning of food, cleaning of your dwelling, cleaning and prep of your clothing. | watch ▸ |
| 34 · Buy Back the Hour | Tim Ferriss | It is madness. I did that for a very long time. I think it is helpful in the earlier intermediate entrepreneurial stages so that you don't, if you are like me a perfectionist, micromanage or do too much yourself. However, there is a point where I think it just makes you miserable, because you end up placing so high a per hour value on your time that every squandered minute is like having a pound of flesh taken, and you can drive yourself insane. | watch ▸ |
| 35 · Shrink the Task | Jordan B Peterson and 2 more | If you know that there's something that you have to do and you're not doing it, one tactic that's extremely useful is to shrink the task. You can shrink the task until you'll find a step forward that you will take, and if you're sophisticated you could find a step forward that you would take happily. | watch ▸ |
| 35 · Shrink the Task | Leila Hormozi | We want to make our tasks so achievable that we feel good after we've done them. And then if we do something and feel good after we do it, then we want to do it again because we like doing things that feel good. | watch ▸ |
| 35 · Shrink the Task | Ali Abdaal | If you're thinking of getting started on YouTube then just do it. You could literally pause this video right now, get your phone out, switch on the camera, turn on selfie mode on your phone, and just upload it using the YouTube app on your phone. It is that simple. We all overthink this so much, like my first video has to be good and has to be perfect, but no one cares. No one's going to watch your first video. | watch ▸ |
| 35 · Shrink the Task | UpFlip | One thing that stood out to me is execute, execute, execute. So I want you to execute right now. | watch ▸ |
| 35 · Shrink the Task | Ali Abdaal | The main strategy for consistency is to set input goals, goals that are within my control. It's not within my control whether I hit 10,000 subscribers or whether I get a million views on a video. But it is within my control: can I show up every week and share something authentically that would add value to my target audience? | watch ▸ |
| 35 · Shrink the Task | Alex Hormozi | Charlie Munger, in one of his seminal speeches, talks about how to guarantee failure. One of the ones he has is consistency. He's like, "You have to make sure that you're inconsistent, because it's very tough for people who are consistent to not be successful. | watch ▸ |
| 35 · Shrink the Task | Chris Williamson | A lot of times you have to learn to perform without motivation. You have to learn to perform without purpose. | watch ▸ |
| 36 · The Only Failure Is Quitting | Simon Squibb | Seeing business as an infinite game was a huge perspective shift for me. Success is about sticking with it, and so the only way that you become a failure in business is by stopping. It's not about starting a business, it's about staying in business. | watch ▸ |
| 36 · The Only Failure Is Quitting | UpFlip | Don't fear failure, embrace it. The more I failed, the cheaper my failures got. Once I started figuring out how to fail quickly, I was also able to figure out how to fail more efficiently. And when I failed, I realized what didn't work and what's now gonna work. | watch ▸ |
| 36 · The Only Failure Is Quitting | Leila Hormozi | Think about it like this is your mental emergency protocol. And so the four A stands for acknowledge, analyze, adjust, and advance. | watch ▸ |
| 36 · The Only Failure Is Quitting | Chris Williamson | Even if the world was conspiring against me and my failure was 95% the fault of external occurrences and other people, what did I do that wasn't as good as it could have been, and where did I fail to look? You can rectify the error, and then as you move forward you're stronger. | watch ▸ |
| 36 · The Only Failure Is Quitting | Chris Williamson | Everything that happens to us in our lives, we have to say, okay, how did I contribute to this? How am I responding to this? How can I make this bad situation better? | watch ▸ |
| 36 · The Only Failure Is Quitting | Alex Hormozi | You have to embrace how much it will suck and put yourself in no-fail situations. A big part of why I was able to stick with the gym business was because I couldn't get out of the lease, and all my net worth was in there. So I had to make it work. | watch ▸ |
| 36 · The Only Failure Is Quitting | Chris Williamson and Naval | If you look through failed relationships, probably the biggest regret will be staying in the relationship after you knew it was over. You should have left sooner. The moment you knew it wasn't going to work out, you should have moved on. | watch ▸ |
| 36 · The Only Failure Is Quitting | Taki Moore | The most important thing that you need to do when it's hard is to keep going, but go more intelligently. Don't keep doing the same thing expecting a different outcome. | watch ▸ |
| 37 · Reps, Not Theory | Alex Hormozi | The definition of learning is same condition, new behavior. If you're in the same condition, meaning you're in the same bedroom, looking at the same computer, and what you're doing every day is not changing, you are not learning. | watch ▸ |
| 37 · Reps, Not Theory | Alex Hormozi | It takes about 20 hours to become proficient in any new skill, but people delay the first hour decades. I promise you, if you take a weekend and say Saturday, Sunday, I'm going to sit in front of this computer and figure out how to get an agent to do something for me. | watch ▸ |
| 37 · Reps, Not Theory | Ali Abdaal | You can read and overthink and analyze and watch all the tutorials all you want about making videos, but unless you've made a few videos you are missing out on a huge amount of context that your brain and body will otherwise have around the process of creating YouTube videos. | watch ▸ |
| 37 · Reps, Not Theory | Alex Hormozi | Of course you're not good. You just started. How do you think anyone gets good? You suck for a long time and you get a little bit better until you suck so little that you're actually good. | watch ▸ |
| 37 · Reps, Not Theory | Alex Hormozi | Number one, you have to do a lot of volume in order to learn. Number two, I analyze the top 10%. What do they have in common that the other 90% don't have? Then you continue to do another 100 repetitions, look at the top 10, and do it over and over again. | watch ▸ |
| 37 · Reps, Not Theory | Zac Perna Show | There's people who have done what you want to do and they've done it shorter and faster and better. Learn from them. Pay them with money instead of your time. | watch ▸ |
| 37 · Reps, Not Theory | Myron Golden | The reason you're overwhelmed is because you didn't master one component at a time and then master the next component and then master the next component, and then stack one mastery on top of another mastery. What would work better for you is if you master one concept. | watch ▸ |
| 38 · Most Decisions Are Reversible | UpFlip | Any last words of wisdom for anyone watching? Execute, execute, execute. Honestly, get out there and start, and move it forward every single day. That's how you make something come to life. Don't just sit on YouTube watching our videos. Go execute. | watch ▸ |
| 38 · Most Decisions Are Reversible | Cindy Dodd | I see far too many people wait to get everything perfect, to have a fully built out website and course and the works, but that's not the way to go. If you're launching from scratch, the best thing that you can do is launch, and it's gonna be messy, but you're gonna collect so much tangible feedback from your ideal prospects. | watch ▸ |
| 38 · Most Decisions Are Reversible | UpFlip | Over-planning and under-acting is a big mistake everyone makes early on. So figure out a goal to sprint at, you're probably going to be wrong, so you have to act to figure out how wrong you are. High-level goal, a few things you want to test, and then just run for it. | watch ▸ |
| 38 · Most Decisions Are Reversible | Taki Moore | I think making two fast decisions on big things instead of just doing fast decisions on small things like content. That's something you can be very artistic with, or write an email. But when you do something a bit bigger, it takes a little bit of thought process. | watch ▸ |
| 38 · Most Decisions Are Reversible | Leila Hormozi | If somebody asks you to make a decision and you feel rushed, you feel panicked, you feel stressed, you just tell them, I don't make decisions quickly. We want to wait for the clarity, not for the emotion. | watch ▸ |
| 38 · Most Decisions Are Reversible | My First Million | Figure out your flat-ass rules and stick to them. The person who decides every day what choices they have to make for each decision, that person will be exhausted and burnt out. | watch ▸ |
| 38 · Most Decisions Are Reversible | True Value | Bezos will not make a decision after one in the afternoon because he felt that the noise was too high. The signal for him was in the morning hours. | watch ▸ |
| 38 · Most Decisions Are Reversible | Chris Williamson | The heaviest things in life aren't iron and gold but unmade decisions. The reason you are stressed is that you have decisions to make and you're not making them. You pay for your indecision; it's a decision to avoid. | watch ▸ |
| 39 · Every Yes Is a No | My First Million | Here's the part I liked best. When he says, I say yes to blank and I say no to blank. | watch ▸ |
| 39 · Every Yes Is a No | My First Million | Raise your standard for yes. Instead of saying yes to things that are pretty good, maybe interesting, might be worth doing, you take your yes to a hell yes. | watch ▸ |
| 39 · Every Yes Is a No | My First Million | Every time I say yes to something I'm ultimately saying no to something else. I'm giving space in my brain for something that isn't essential, and so saying no is really important. It's very uncomfortable but I think it's necessary. | watch ▸ |
| 39 · Every Yes Is a No | Simon Sinek | Now I ask myself, does this help advance my WHY or not? Does this help me stay on the path that I'm supposed to be on? Or is this going to be a random adventure? | watch ▸ |
| 39 · Every Yes Is a No | Sabrina Ramonov | This is ultimate clarity, extreme focus, one thing I can actually do on a daily basis to drive massive results. The hardest part here is having the courage and conviction to ignore the thousand other things on your to-do list. I know it's really hard even for me to stay focused on one thing. | watch ▸ |
| 39 · Every Yes Is a No | UpFlip | You really have to work hard to stay in your lane. You can build partnerships to deliver other things, but if you want to be a successful agency you need to stay in your lane, be the very best at what you do for who you do it for. | watch ▸ |
| 39 · Every Yes Is a No | UpFlip | In my emails when I follow up I always say it's a yes until it's a no, so I'm going to keep going. Sometimes it takes seven, eight times to reach out until you get the true yes. You just gotta catch people at the right time. | watch ▸ |
| 39 · Every Yes Is a No | My First Million | I said yes to doing something I didn't like to do, guest outreach. I got to say yes to the discomfort of continuing to follow up with people. I have to say no to avoiding hard conversations. | watch ▸ |
| 39 · Every Yes Is a No | Jordan B Peterson and 2 more | You have your own nature, and it's best to work with it rather than against it. If you're disagreeable and self-centered, you can learn to do well for others by practice. If you're too agreeable and you sacrifice others, you can dispense with your resentment and learn to stand up for yourself. | watch ▸ |
| 39 · Every Yes Is a No | Simon Squibb | Most businesses fail because of cash flow problems, not because of sales problems. Saying no is one of the most important skills you can learn in business. No to the wrong staff, no to the wrong partners, no to the wrong clients. | watch ▸ |
| 40 · Would I Start This Today? | Leila Hormozi | If I had nothing invested in this thing, would I still start this today? Would I still pursue this path today? If the answer is no, it's time to pivot or walk away. | watch ▸ |
| 40 · Would I Start This Today? | TEDx Talks | Pivoting, my friends, very simply, is maintaining your original strategy while changing courses in your tactics. | watch ▸ |
| 40 · Would I Start This Today? | TEDx Talks | Research shows that 93% of all entrepreneurial successful companies have pivoted at least one time. They've been willing to do something different. | watch ▸ |
| 40 · Would I Start This Today? | Myron Golden | Far too many people think they failed when actually all they did was quit before they figured it out. Don't take feedback for failure. | watch ▸ |
| 40 · Would I Start This Today? | Ali Abdaal | Whatever problem you're struggling with, ask yourself, is it a drama problem fundamentally or is it a maths problem? A drama problem is pretty much everything else. | watch ▸ |
| 40 · Would I Start This Today? | The Futur | All you have to do is look at your balance sheet, your progress, the team that you have, and the amount of joy you have in your life. Now, if everything is going great, you don't need to change. | watch ▸ |
| 41 · Become the Person, Get the Result | Omar Elattar | Success is not something you pursue. What you pursue will elude you. Success is something that you attract by the person that you become. | watch ▸ |
| 41 · Become the Person, Get the Result | Leila Hormozi | That is how you behave your way into confidence: you build up so much evidence that it would be unreasonable not to be confident. | watch ▸ |
| 41 · Become the Person, Get the Result | Alex Hormozi | The most helpful frame was thinking about who I was becoming as the asset that I was building. Whenever I finished a long day's work, I was becoming more like the type of person who could work for 5 years without reward, and that would be part of the story I would someday tell. | watch ▸ |
| 41 · Become the Person, Get the Result | Callum Carver | Say you're selling a social media growth service. There is no reason why you shouldn't be able to show people, here's how I've grown my own social media, that's why I know I can do it for you. And if you can't do that, that is probably your core problem. | watch ▸ |
| 41 · Become the Person, Get the Result | Alex Hormozi | You'll figure it out as long as you start, take feedback to get better, and never stop. | watch ▸ |
| 41 · Become the Person, Get the Result | Leila Hormozi | We measure people by what they cost you, not what they say. If somebody makes it harder to behave like the person I respect being, they are too expensive to have in my life, no matter how charming, how connected, or how important they are. | watch ▸ |
| 41 · Become the Person, Get the Result | Chris Williamson | What's the difference between the guys who are elite and the guys that are world champions? He said it's the world champions that are prepared to do the most boring work with the least amount of complaining. | watch ▸ |
| 42 · Buy Your Way Into the Room | Daniel Priestley | Environment dictates performance. The environments that you show up in dictate how the rest of your life is going to play out. You have to get yourself into an environment where legitimate businesses are being built. | watch ▸ |
| 42 · Buy Your Way Into the Room | Taki Moore and Maria Wendt | The biggest thing just being in your world was how you guys all expanded my mind to how much I could make. When you get to be in a room like that, when you get to be around people like that, I was like, oh, well, if Richmond can do it, I can too. | watch ▸ |
| 42 · Buy Your Way Into the Room | David Bayer | Find communities you resonate with and invest in yourself, because you'll get a multiple return on that investment. Let go of what little money you have so that you can make room for so much more. | watch ▸ |
| 42 · Buy Your Way Into the Room | Adam Erhart | Join three to five active groups. And for the first week, don't post, don't DM, don't pitch anything. Just read and listen. When someone does post a question, write the most helpful, detailed answer that you can. 200 other business owners in that group just read your answer, too, and some of them are now checking your profile. | watch ▸ |
| 42 · Buy Your Way Into the Room | Adam Erhart | Think about what happens when you're in a room where everyone has paid to be there. One of the best moves I ever made was joining my local Chamber of Commerce. Business owners who already had budgets and already understood the value of marketing. Some of my most profitable and long-term client relationships came from those rooms. | watch ▸ |
| 42 · Buy Your Way Into the Room | My First Million | I had to go where wealthy people congregated. It is an example of me putting myself in a situation where I could attract that kind of luck. | watch ▸ |
| 42 · Buy Your Way Into the Room | Chris Williamson | That's easy, to talk to yourself and then put it up there and get the affirmations online. That exact same conversation to have in person, to one person, and look them in the eye and say everything you said to yourself in your room by yourself with your device, is excruciatingly difficult, because that's real vulnerability. | watch ▸ |
| 42 · Buy Your Way Into the Room | Daymond John | The biggest losses I've ever had in my life was when I walked in the room and the ego walked in before me. I didn't learn anything in those rooms because I thought I knew it all. | watch ▸ |
| 42 · Buy Your Way Into the Room | Chris Williamson | Some people are interesting and some people make you feel interesting. | watch ▸ |
| 43 · Anchor Your Worth in Proof | Chris Williamson | Audience capture is when you begin feeding red meat to your audience. You start to say what they want or expect you to say rather than what you truly believe, because you've been positively reinforced to do so by plays and comments and potentially money. | watch ▸ |
| 43 · Anchor Your Worth in Proof | Jay Shetty Podcast | Stop pitching. Start proving. Don't try to convince people. Show them what they didn't expect to see. Don't try to impress people. Show yourself you can do it. | watch ▸ |
| 43 · Anchor Your Worth in Proof | Leila Hormozi | When you have really strong values, you will likely be strongly criticized. Sometimes being criticized is a good thing because it means you're living your life so potently, living out your values, that people that don't align with your values are going to run the opposite direction. | watch ▸ |
| 43 · Anchor Your Worth in Proof | Chris Williamson | Certain kinds of criticism has to be ignored. A lot of criticism is designed to hold you back as opposed to help you get better, and your obligation is only to process constructive criticism. Stop processing the criticism that's actually poisoned so that the other person can get ahead of you. | watch ▸ |
| 43 · Anchor Your Worth in Proof | Leila Hormozi | When you receive praise or you receive criticism, don't ask yourself, do they like it? Are people going to like this? Instead, ask, is this aligned with the values that I stand for? | watch ▸ |
| 43 · Anchor Your Worth in Proof | Chris Williamson | I'll block and delete you, but I take a snapshot on my phone and I put it in the archive. So there's days where I'm like, I really don't want to do this today. I started making these mixtapes with all of these hate messages, and it became such a source of fuel. | watch ▸ |
| 43 · Anchor Your Worth in Proof | Leila Hormozi | For 18 months, I tried to figure out what do I do to make these people shut up? How do I have to talk? How do I have to dress? And eventually I realized nothing about the situation needed to change. Everything about my perspective about it did. | watch ▸ |
| 43 · Anchor Your Worth in Proof | Chris Williamson | Every morning starts with a run, and that's because that's the one thing I hate to do more than anything in the world. The second you open your phone, you are now letting that poison in. As I get up, I start to armor plate my mind and body like a person's going to war. You have to wake up and you have to give yourself belief, you have to give yourself confidence. | watch ▸ |
| 43 · Anchor Your Worth in Proof | Alex Hormozi | You don't have to feel good about it. You just have to keep going. The feeling will pass, but you will remain. You are greater than your feelings. | watch ▸ |
| 44 · The First Five Seconds | Vanessa Van Edwards | First a quick greeting: hi, howdy, hello, welcome, one word. Your name, slowly. Then I like to have just a very quick positive word: I'm so happy to be here. One word greeting, your name slowly, a positive word. | watch ▸ |
| 44 · The First Five Seconds | Vanessa Van Edwards | If you're on video or you're on stage, I highly recommend a non-verbal greeting from afar. A simple visible hand also helps the brain see a friend, not foe. We're not hiding anything. | watch ▸ |
| 44 · The First Five Seconds | Vinh Giang | Volume shows confidence, authority, that you believe in what you're saying. It's a shame most people speak at a volume that's a bit too quiet. On a rating from 1 to 10 they usually speak at about a three. You tell them to speak at a five, they go, oh, I think I'm being too loud. | watch ▸ |
| 44 · The First Five Seconds | Vinh Giang | If you speak with more melody, what you say becomes more memorable. Whereas most people use two notes when they speak. You've got a piano of 88 keys, and most people speak with a couple of keys. | watch ▸ |
| 44 · The First Five Seconds | Vinh Giang | Far too often in the professional space we focus on our visual image but we do not focus on our vocal image. You've made those assumptions about whether I'm friendly, trustworthy, intelligent based on my vocal image and my visual image. Don't leave this to chance. | watch ▸ |
| 44 · The First Five Seconds | Jordan B Peterson and 2 more | The material has to be factually accurate, but it also has to be relevant to the people who are listening, because otherwise their attention will wander and they won't remember, and you'll bore yourself and your audience. | watch ▸ |
| 44 · The First Five Seconds | Myron Golden | Story your way through every conversation. You want to tell a story of a transformation of someone the person you're talking to can relate to: somebody who was where they are, but they are now where that person you're talking to would like to be. | watch ▸ |
| 44 · The First Five Seconds | Chris Williamson | You hear the smartest people, man. I love hearing the wisest people. Their stuff's short, bro. It's quick, and you go, oh, and you're waiting for more, and they're looking at you like, that's it. | watch ▸ |
| 44 · The First Five Seconds | Taki Moore | You give a damn even more, because you're delivering actions and insights to the wide community. You've got to help that person and have it ripple out to the rest. | watch ▸ |
| 45 · Manage It Before You Multiply It | Taki Moore | Nobody's going to care about the finances of your business like you do. I just trusted a finance guy, a CFO. Most people just look at the numbers and tell you the bottom number. It's your job to make decisions. I abdicated when I should have delegated. | watch ▸ |
| 45 · Manage It Before You Multiply It | The Ramsey Show | A good budget is one that you do every single month, because every single month is different. And a good budget is one that is zero-based, meaning you're spending every single dollar of your hard-earned income on purpose. You're giving every single dollar an assignment. | watch ▸ |
| 45 · Manage It Before You Multiply It | Roland Frasier | Then you allocate every month. This much, this percentage of the money that comes in is going to go into each of these buckets. And if you pre-allocate that, then you'll always have money for savings, you'll always be building your investment. | watch ▸ |
| 45 · Manage It Before You Multiply It | My First Million and The Prof G Pod – Scott Galloway | It's not how much you make, it's how much you spend and your ability to create a delta. So you always save below, live below your means. | watch ▸ |
| 45 · Manage It Before You Multiply It | The Diary Of A CEO | And so when we say invest in yourself, it's a very amorphous term, but fundamentally you have to learn the skills of generating money. And so you're going to have to have some level of promotion. You have to let people know about your stuff. | watch ▸ |
| 45 · Manage It Before You Multiply It | My First Million | The wrong thing would be you have a very small principal amount of money and you're going to try to beat the market and earn a 12% or 15% annual return on $42,000. It just simply doesn't matter. So the good advice you'll hear is you should invest in yourself. | watch ▸ |
| 45 · Manage It Before You Multiply It | My First Million and The Prof G Pod – Scott Galloway | You don't need the needle in a haystack, you just need to buy the whole haystack, 'cause you've got enough capital. | watch ▸ |
| 45 · Manage It Before You Multiply It | Codie Sanchez | In 2014 there were 1,426 billionaires in the world. Out of those, about 960 are self-made. Out of the 960, 830 of them made money from multiple businesses. | watch ▸ |
| 45 · Manage It Before You Multiply It | Alex Hormozi | The moment that I felt the wealthiest in my entire life was when I had $100,000 in my bank account. Once I had $100,000, that was when I stopped having to worry about tomorrow. You can't think about your long-term vision if you're trying to pay rent. | watch ▸ |